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Wendy and I first wrote about the importance of Local Search results about eight years ago. It was at this point in time the smartphone and tablet market began to explode. Round about 2010, the purchase of mobile devices actually surpassed the purchase of PCs. And since then, users accessing the internet via mobile device has continued to grow.
This is important to small businesses, because the search engines on mobile devices tend to present local search results in lieu of the search results presented on a PC. All small businesses must have a strong local search strategy in order to remain competitive, and also to be found via the local search results.
Here are a few things to keep in mind, when working your local search strategy:
Listing your business in the local search engines provides search engines and your potential customers with more and accurate information about your business hours, brick and mortar location, phone number.
Supply as much information as you can to your local business listing. The information you provide sets you apart from your competition, as well as provides helpful information to your potential customers.
Additionally, there are localization efforts you can add to your website. Search engines are looking for the following local elements on your website. Make it easy for the search engines to index your site locally:
Needless to say, we’ve only begun to scratch the surface of your local search strategy. Check our blog often, as we’ll continue to explore additional techniques to employ to improve your search ranking … such as citations, reviews, and more!