Multi-part eCommerce Marketing Series: Part 4 Social Media Strategies

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Multi-part eCommerce Marketing Series: Part 4 Social Media Strategies
By: June Bachman ~ 10/17/2017 9:00:00 AM


eCommerce Training Academy – Bellevue College Certificate Program
Don’t miss out … email to get more information


Our current series is geared towards the efforts you can make to improve your eCommerce online sales. Follow these tips to not only improve your website visitors' experiences, but also gain more online sales!

Multi-part eCommerce Marketing Series: Part 1 Improve Your Website

Multi-part eCommerce Marketing Series: Part 2 Email Marketing Strategies

Multi-part eCommerce Marketing Series: Part 3 Online Marketing Tips



Consider a freebie give-a-way to advertise on your social media accounts. All visitors have to do is sign up for your special offer emails to be eligible to receive the give-a-way!

Figure Out Your Social Media Platforms

It’s difficult to know which Social Media Platforms to use to support your eCommerce efforts. In short – try them all, and simply cut the ones that don’t work, or aren’t used by your niche’ target market. At the very minimum, you’ll need presence on Facebook, Google+, Twitter and YouTube. If your product is visual, then also add Pinterest and Instagram.

Schedule Your Social Media Posts

It is so much easier to manage your Social Media when you use the posting scheduling features. Most social media platforms have this features. Beware and avoid using automated third party tools (like Hootsuite, Buffer, etc.) to post on your behalf. Often times the Social Media platforms will reduce your reach and suppress your notifications when you use a third party posting system.

Create “How To…” Videos Demonstrating Your Products in Use

Another way to connect with your customers, as well as expand your brand exposure is to create How To videos for your products. Be sure to include links back to your eCommerce website in the description of your videos, when you post them to YouTube.


RoboCalls . . . Unfair Business Practices
By: June Bachman ~ 10/14/2017 9:00:00 AM

When you receive a phone call and it is a recording, instead of a live person on the other end of the call, it is a RoboCall. Internet-based phone systems make it extremely cheap for scammers to not only make illegal calls from all over the world, but to also hide or fake caller IDs. Wendy and I know that you agree over the past few years the number of these intrusive calls we receive each day are ever-increasing! Seriously, just how many times a day does “Sharon – my Google representative” really need to call me?! 

Additionally, more and more businesses are also using auto dialers as part of their telemarketing efforts.  Auto dialers are a computer that auto dials the phone.  These systems can place thousands of calls each day.  And, since is it a computer program, the caller ID information can be easily faked.

Wendy and I have encountered a national competitor using the fake ID illegal practice (HiBu) … and believe it or not … we’ve also caught the Better Business Bureau using the same practice!! We’ve not only told the BBB about their unfair business practice, but we’ve also sent letters. Believe it or not … they haven’t yet changed the practice – and we still are receiving their faked ID robocalls.

Here’s how HiBu is faking their calls …

The caller ID is from Tila Mortgage … a REAL company in Bellevue, Washington. Even though HiBu says they are calling from Cedar Rapids, Iowa … when Wendy asks them. Also the number they are using is for a REAL person who lives in Renton, Washington. They are doing this so the number displayed on the caller ID shows a local area code. When Wendy called out the HiBu representative about the mis-representation, they stated, “Yeah, we do this on purpose so you will answer the phone.” CRAZY … if your business is willing to act unethically to get me on the phone … why on earth would you think I would be willing to do business with your business?? Stop wasting my time (and your time) and call an actual interested, potential prospect … and stop calling me!!