Why Popups are Dead


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Why Popups are Dead
Written By: June Bachman ~ 2/3/2017 9:00:00 AM

BWYSEBLOG_NoMorePopups.jpgIn early January Google began penalizing websites that use popups on the mobile versions of their websites.  As always, Google’s primary goal is to create the best user experience possible.  Google recognizes that popups are intrusive for users, and ultimately delay the user from reaching the desired content.  In short, popups provide a poor user experience.

The best advice is to remove any popups that you display on your website, to not display when your site is viewed on a mobile device.

Examples of Popups

Examples of popups that make content less accessible to a user:

  • Displaying  a popup that hides the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone popup page that the user has to dismiss before accessing the main content.

Popups That Are OK

  • Popups That Google Will Not Penalize Don’t fret if your popup is one that is required by law, you won’t be penalized.  For example, a website that advertises liquor may require the user to confirm they are older than 21 years. 
  • Popups that occur “on exit”, when a user is leaving your website, also do not trigger the penalty.
  • Websites displayed on PC desktops that use popups are still ok as well, and also will not trigger the penalty.

Let us know if you need any help reorganizing your site to eliminate the user of popups!

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