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One of the best ways to drive sales to your website is by marketing to your email database of contacts. The best way to communicate with your contacts is through email marketing. Sales through email marketing will reach $2.1 billion by 2012 (Jupiter Research). In fact, by 2014 consumers in general will opt in to receive nearly 9000 email marketing messages each year. Simply put – email marketing works. This article has two major parts. First are things you need to know to build a strong email contact list. Second are things you need to know to send successful emails.
BUILD A STRONG EMAIL LIST
Make the sign-up process swift and easy:
Strategies to Build Your Email Contact List:
Offline acquisition of new email contacts:
Provide value to retain subscribers – manage the relationship between you and each member of your contact list.
SEND SUCCESSFUL MARKETING EMAILS
At the end of the day … email marketing has a fabulous return on investment. For every dollar spent on email marketing the return on investment is $45.06. Compare this to other internet marketing (such as Pay Per Click, or banner advertising) and for each dollar spent, the return on investment is $19.94.
In general, keep the following information in mind when you are putting together your next email marketing blast.
Subject Lines – Your subject line is like the teaser, or headline of a newspaper article. Your goal is to grab the reader and interest them in clicking open the email to read on. Tell the reader what they can expect to read … and then deliver it.
Images – Although more people are reading email via hand held devices, many, many more are still reading email on their computer. Use images to make your emails interesting and inviting.
From Email Address – Maximize the potential open rate by using a strong from email address.
Well Written and Formatted Emails – Include your logo and branding.
Links – The email should be an invitation to visit your website. Include links to a specific landing page that expands on the offer.
Personalization – Take the time to personalize the emails that you send. Think of your email marketing as the starting point of a dialogue – as opposed to a one way sales message.
Bear in mind, effective email marketing takes time. It is about connecting and building relationships with the members in your email contact database. Remember it will take seven to ten touches before sales begin to take place. Great email marketing is all about empowering your customers and contacts with useful and valuable information. It is presented on their terms. Understanding what your customers and contacts want from you, and providing it via consistent email marketing will increase your sales over time.
If you'd like to learn more about Email Marketing, join us for our next FREE Workshop!
Email marketing remains the most effective online marketing way to directly reach your prospects and clients. What you write and how you design your emails does make a difference! Join Wendy and June of bWyse to help you explore strategies for improving your open rates, customer engagements and how to grow your contact lists. Learn how to create professionally designed, effective email marketing campaigns.