Online Reviews Are Extremely Important for Your Business


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Online Reviews Are Extremely Important for Your Business
Written By: June Bachman ~ 9/3/2015 9:00:00 AM

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Everyone researches for information prior to making purchases.  We ask friends and colleagues for their opinions, we search the internet for information, and we are influences by the reviews we read online about products and services.  Managing your online reviews is an important part of every small business’ online marketing strategy.

Not only will online review influence your potential customers, they will also influence how your website may be found in the first place.

All search engines prominently highlight business local listings.  And each business’ reviews are displayed in these local listings.  Local listings are free to claim and setup.  If you haven’t yet claimed all of your business’ local listings, this should be place high on your list of priorities.

Customer reviews affect your local listing rankings.

  • Website Page Signals – 21%
  • Link Signals - Inbound anchor text, domain authority = 18%
  • Business Signals – Keywords, title, location = 15%
  • External Signals – NAP, citations = 15%
  • Review Signals – Review quantity, velocity, diversity= 10%

The upshot is focus on delighting your customers, and asking them to post a review about your products and services.  Not only will this help your site be found more often, but it will also positively influence potential customers to pick up the phone and give you a call!

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