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At the end of February, Google announced it was changing their search engine to make it even easier yet, for users to discover mobile friendly content. As of April 21, 2015, mobile-friendliness of your website will officially become a ranking signal of the search engine. This simply means, if you’ve been putting off the task of ensuring your website is mobile friendly, you’ve run out of time. You can no longer depend upon the fact that your website renders fine in a web browser. You now need to ensure your site is either built responsively for mobile, or build a mobile version of your website.
A mobile friendly website means the same content is displayed for all site visitors, regardless of the device used to view the website. By Google adding mobile friendliness as a ranking factor, those websites that are built for mobile will be ranked higher in the search results than those sites which aren’t built for mobile.
If you are not certain that your website is mobile friendly, you can use Google’s Mobile-Friendly Test site: https://www.google.com/webmasters/tools/mobile-friendly/ . This test will tell you how Google views your website, and the mobile friendliness of your site.
Keep in mind over sixty percent of all search engine searches are conducted on mobile devices. This alone is reason enough to ensure your website is displaying the content in a mobile friendly fashion. And … if you’re feeling overwhelmed, and don’t know where to begin … join us for our next FREE workshop …
You Need A Mobile Website: How and Why to Go Mobile
TUESDAY - March 10th, 2015 10:00 am to 11:30 am
Microsoft Store at Bellevue Square Mall
116 Bellevue Square Bellevue, WA 98004