Having a clear Social Media Marketing strategy is extremely important. The best place to begin with your upcoming plan is to first evaluate what's currently working … Your opportunities for improvements.
This five part series will help you audit, assess and analyze your existing Social Media Marketing strategy, so you can hit the ground with improvements! A Social Media audit will provide you with an overview of how well your selected channels, tools, target audiences, and overall efforts are working to support your Social Media goals and objectives.
Branding is incredibly important across off your Social Media channels. Being completely consistent across all Social Media channels ensures no confusion will occur by your community. It is much easier to encourage people to follow you, like you, engage with you, when there is no question they are following YOU! You MUST be consistent!
For each Social Media account, review your branding for consistency: