A question was recently posed by an accountant who wants to improve her credibility within her industry. She is thinking about adding a blog to her website, but doesn’t really believe that anyone would be interested in reading about accounting information.
Anyone who has ever been to any of Wendy’s free workshops knows what the bWyse answer to this question is …. YES … YOU NEED A BLOG ON YOUR WEBSITE!! At the end of the day, it rarely matters what industry you are in, everyone should have a blog as part of their website, and be blogging on a routine basis. The benefits of having a blog are to simply too immense to overlook this vital part of your online marketing strategy.