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Marketing with Pinterest
Written By: June Bachman ~ 2/15/2012 7:30:00 AM

A lot of social media experts missed the boat and didn’t foresee social rise of Pinterest (see our blog a few weeks ago about what is Pinterest) because this social media platform wasn’t `discovered` by the traditional male dominated techies ol’ boy network.

Pinterest’s growing popularity is due to the women and teens who’ve embraced this new way to share ideas and inspiration.  Although the initial marketing of Pinterest targeted women, who currently make up over 80% of the users, there are plenty of boards that are male centric.  Some of the popular male categories are:

  • Cars & Motorcycles
  • Geek
  • Men’s Apparel
  • Sports
  • Technology

But the real question for our audience is, “How can businesses benefit from using Pinterest?”

First and foremost, any social media platform that is attracting millions of users each month is worthy of notice by the small business community.  After all, with millions of users, your target niche is most likely to be found on Pinterest.

Since Pinterest is image based, not text, comment or status based businesses that communicate using visuals are an obvious choice to use Pinterest.  Some of these industries include:

  • Photographers
  • Designers
  • Architects
  • Retailers

Other industries also using Pinterest include journalists, schools, news agencies, health and beauty products and more.  The New York Daily News used Pinterest to honor Whitney Houston the night of her death.

Ultimately the strategy to be employed is similar to other internet marketing efforts … drive traffic to where you want the user to take action.  Capture your community’s interest using your pin boards and then drive the traffic to your website, blog or online store.

The upshot is that Pinterest is the next big social media platform  Just consider some of the latest facts:

  • Between November and December 2011 Pinterest’s visitor count increased 55%.
  • Pinterest creates more referrals to retail websites than Google Plus, Reddit and YouTube … combined!
  • The average Pinterest user spends 98 minutes per month.

Wendy and I have created a Pinterest account.  We’re testing our ability to drive traffic to our blog by creating weekly pin boards that recap the previous week’s blog posts.  We’ll keep you posted on our progress.


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