Having a clear Social Media Marketing strategy is extremely important. The best place to begin with your upcoming plan is to first evaluate what's currently working … Your opportunities for improvements.
This five part series will help you audit, assess and analyze your existing Social Media Marketing strategy, so you can hit the ground with improvements! A Social Media audit will provide you with an overview of how well your selected channels, tools, target audiences, and overall efforts are working to support your Social Media goals and objectives.
Hopefully, when you began your Social Media Strategy you used your marketing demographics to define your desired audiences. This is an opportunity to take a look at your audience to determine the characteristics of your followers - for each of your Social Media channels.