Pinterest`s Promoted Pins

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Pinterest`s Promoted Pins
Written By: June Bachman ~ 9/1/2014 9:00:00 AM


Have you heard about Pinterest’s Promoted Pins?  It’s an advertising platform where Pinterest Business Pages can pay to promote their pins to a specific demographic.


Pinterest began offering the Promoted Pins functionality last May to a selected group of large brands.  Now, you can request to be added to the wait list to receive this functionality too.


Promoted Pins work just like regular pins, but also have a “promoted” label that links where user can click to learn more about the promotion.  Promoted Pins work on a pay-per-click basis … advertisers are charged as user click on the promoted pins.


Pinterest users with a business account will be able to:

  • pick their best performing pins
  • choose a target audience
  • promote the pin to drive increased traffic to web pages


If your niche market includes women … Wendy and I strongly suggest signing up to test out the new Promoted Pins feature!  We think this new feature is going to be a great benefit for small business’ online marketing strategies!


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