bWyse Internet Marketing Learning Center Blog
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Yester year’s cutting edge flip-phones are being traded in for phones with brains. Smart phones give you instantaneous, local internet search results. So what do smart phones have to do with your business and local search results? Thanks to the efforts of Bing, Yahoo and Google they are so smart that they are changing how we use the internet, when we use the internet and what we expect from a keyword search: results relevant to where we are. Local results.
More of a computing and search tool than a person-to-person communication device, smart phones deliver local results based on where the phone is, not where you live or work. So if you are sitting at a bus stop in Redmond craving a deli sandwich you can type “deli” into your smart phone’s browser and search engines serve up a list of delis in Redmond. Pretty smart, huh!
If your business has a local presence - here is how you can maximize your local strategy for Bing, Google and Yahoo – so your business will be found!
First, it is paramount that you claim and verify your local listing with each of the search engines:
Listing your business in the local search engines provides search engines and your potential customers with more and accurate information about your business – hours, brick and mortar location, phone number.
Because the search engines are mining databases to deliver local search results make sure your business is listed accurately in major business databases. These include:
Supply as much information as you can to your local business listing. The information you provide sets you apart from your competition, as well as provides helpful information to consumers.
Additional Local Strategies:
Additionally, there are localization efforts you can add to your website. Search engines are looking for the following local elements on your website. Make it easy for the search engines to index your site locally:
Adding location efforts to your search engine strategy will result in yet another manner for you business to be found – both on the web and on mobile devices. After all, the search engines are intent on delivering their customers accurate, location specific and relevant to their customers – who are your potential customers too!