Social Media is a good idea for your small business for a couple of reasons. Most importantly, prospective customers are three times more likely to trust their online community, as opposed to advertising, when they are making buying decisions. Additionally, consumer recommendations are the most credible form of advertising.
While there are a number of Social Media platforms from which you can choose, this month’s article (and final installment in our six-part series about Social Media Marketing) delves directly into the world of Twitter.
So What IS Twitter Anyway?
Twitter is a free Social Media website that allows users to follow each other's 140 character posts (called a Tweet). Some people use Twitter to keep in touch and up-to-date with friends and family, with daily activity posts.
As Twitter continues to grow in awareness and popularity, businesses are seeking ways to leverage the Twitter community as a marketing channel - an extension of their marketing strategies. There are several reasons for businesses to evaluate Twitter and determine if it should be added to their marketing plans:
Additional reasons why Twitter may be a good fit for your business include:
Moreover the benefits of adding Twitter to your marketing plan include:
Twitter Demographics – Who’s Spending Their Time on Twitter?
The primary reason for a small business to consider using Twitter, is if their target market is using Twitter. Based on the aforementioned, if your target market is using Twitter, then they are spending time chatting about your products, services and brand. You want to be a part of that conversation! You want to provide them with something to talk about!
The following demographic information will assist you as you determine if your target market is spending time on Twitter.
Most users are generation Y followed by generation X, accounting for 69% of Twitter users. Gen Y-ers are ambitious, information driven and strive to get ahead. While gen X-ers are more reactive and very street savvy.
Summing it up ... if your target niche is a Caucasian, female, between the ages of 18 - 49 without kids, but with disposable income ... then you may want to consider tweeting!
Twitter and Blogging
If your marketing strategy includes blogging, then you should consider the power punch that Twitter offers to bloggers. One of the most powerful Twitter tools, for bloggers is RETWEETing. Twitter users can retweet posts - whereby sharing the initial tweet with all of their followers.
For example, you write a blog post and then you tweet about your blog post with a link back where the entire post can be read. You may only have a few followers who will read your tweet. However, some of your followers may have hundreds of followers. When one of your followers retweets your post ... you have now reached hundreds more people, who may click on the link to your site and read your new blog post.
Keep in mind when blogging and tweeting about your blogs, always produce good, quality content. Users are drawn to great content, and are much more likely to share it.
Best Times to Tweet
So, you’ve decided that tweeting may be a good strategy to add to your marketing plan. How do you know when you should be tweeting?
The ultimate best time to tweet is Thursday afternoon. However, consider putting together a strategy where you are tweeting at least once per day on Tuesday, Wednesday, Thursday and Friday. Don’t worry too much about tweeting on the weekends. Most of the tweeting that occurs on the weekends is family and friend related.
Here are a few more suggestions and tips to consider, as you build your Twitter strategy.
Finally, if you are still wondering if Twitter is a good fit with your business, or if you’ve figured that it is, but don’t know where to start. Join us on June 23rd in Redmond, for our next workshop … Twitter for Biz!