Happy New Year! It’s that time of year again, when we all take a little time to think about our resolutions and goals for the upcoming year. We at bWyse thought it would be fun to put together a list of resolutions for your website. By no means is this list completely exhausted. Think of it as a great starting place – pick and choose those resolutions that make the most sense to you. Use the list as inspiration to generate your own resolutions.
The ultimate goal is to realize that thinking about the things you want to accomplish with your website over the next year is where to begin. Turn the resolutions into goals, and then fashion a little action plan. Spending a few moments in time right now to plan it all out will increase your likelihood of successfully accomplishing those resolutions!
Fix what’s broken - It doesn't take much to disappoint visitors to your website. Broken links and images are extremely disappointing. Website visitors are left wondering what they are missing. Avoid this by resolving the following:
Spell Check - We all pass judgment ... and in the online world it happens fast. Make the best first impression that you can by ensuring the spelling and grammar is correct on your website. Poor spelling and grammar is often times extended by website visitors; who may draw the conclusion that poor attention to detail spills over to your products and services. Resolve the following:
Content Additions and Updates - We've said it before ... we'll say it again ... Content is Queen! The internet is about sharing information ... make sure you are sharing the best, current information that you can. Not only will your website visitors thank you, but your website will be found more often by the search engines. Resolve the following:
Add Something New - Challenge yourself to add something new to your website. Website visitors like to have reasons to return to your website. It's your job to think of new things to add to keep your website interesting. The more interactive you can make the new addition, the better. Resolve the following:
Linking - Naturally gained links to your website are the best. Create content to which other will want to link. Articles are a great place to start. Better yet, website visitors love lists - create lists of things to share your knowledge and expertise. Resolve the following:
Social Networking – Social networking is gaining increased popularity. And it makes sense, to join the party – so to speak. Social networking sites are where website visitors hang out. Create a strategy to participate more in social networking. Resolve the following:
Search Engine Optimization – We all know that building a website, alone, is not enough. You must also make a conscience effort to drive traffic to your website. Implementing elements that the search engine spiders like … will increase your website ranking and subsequently increase your website visitors.
Ecommerce - More and more website surfers are buying online. Geography is no longer a determinant of your business' success. Since website surfers are more trusting, selling online is going to continue to become more competitive. Resolve the following:
Remember, just because you have taken the time to write your resolutions, it doesn't mean that you are the only one to implement them. Be creative in finding and using resources, or even delegating to ensure you successfully achieve your goals.