You’ve heard about them … you've seen them ... heck - you've probably even read a few! But you still may feel as though you are in the fog when it comes to blogs. Well bWyse has pull out the big fans, and are about to blow away the mystical fog clouding up your clear understanding. This month’s article will help you determine not only if the benefits and advantages of having a blog work for you - but also how to go about putting a blog together
Short for "Web Log," a blog is an online diary of sorts. A business blog is simply another way to communicate with your customers, while promoting your business. It is a place where you and your employees share, and exchange, knowledge and unique perspectives; as well as give away useful information. A blog is a great place to begin conversations.
How to get started
Every successful project begins with a vision. When you tapped into your entrepreneurial spirit and your savings account to start your business, you had a vision of what your business would do, what niche it would fulfill, and how you would serve your clients better than your competition. You need a similar vision for your blog. What is it that you want to achieve with your blog? Some suggestions include:
By creating the vision for your blog, you are creating a context and focus for the content.
Who, What and How Often
You next need to determine what to say, who’s going to say it … and how often will it be said.
Grab Your Pen ... um ... I Mean Keyboard
A blog post should be narrow in focus (squint your eyes if you have to or create an outline) not rambling thoughts on a variety of topics: one main idea or one solution to one problem. Keep posts short, concise and start with the end goal in mind. Be sure to encourage and inspire readers to post comments on your blog.
Advantages and Benefits of Blogging
With over 110,000,000 blogs on the internet, there are clear benefits to adding a blog to your website. Businesses blog for a number of reasons but especially to help grow their business online … as well as:
Call Now – Operators are Standing By
If you are ready for the next step … and want to add a blog module to your website … call bWyse now! (425-885-9976) We have a terrific blog module and will hold your hand through the entire process.
Be sure to check out next month’s newsletter, where we will continue our blog conversation … Part II … How to tell the world about your blog!