Facebook continues to work towards its goal of returning to a platform that serves meaningful content from your connection with friends, family and community. This means content from business pages will continue to be de-emphasized by Facebook, making it more difficult for businesses to get their content into their fan’s newsfeeds.
Facebook is, however, continuing its growth of groups. If you haven’t done so already, its time to make a branded group for your business. Facebook believes user interaction with groups is an extremely important part of the Facebook user experience. They are implementing functions that not only put your groups and communities at the center of your newsfeed, but will also make it easier for users to discover and engage with groups.
One of the reasons why you should create a Facebook Branded Group, is with the new redesign of Facebook (released to mobile devices already, and releasing to desktop over the next few months), groups are showcased at the top of the user’s newsfeed. Facebook wants your communities to be a major part of your Facebook experience.