By now everyone knows just how important it is to include videos as an important part of your content strategy – for both your website, and social media efforts. Hiring a professional can be expensive for small businesses … so until you’re ready to hire that pro – we suggest making your own short videos. This week’s Marketing Topic blog is a collection of inspiration and tips to help you get started with your video content marketing!
Your video should help your viewer do something better.
Adding a video to your landing page can help increase conversions from visitors to sales. A landing page is where your other marketing efforts are directing your visitors to go. A clear page where you guide your visitors to take the action you desire - such as fill out a signup form.