Our current series is geared towards the efforts you can make to improve your eCommerce online sales. Follow these tips to not only improve your website visitors' experiences, but also gain more online sales!
Use your popular Social Media posts to determine what content your users find engaging. When you discover a post with high engagement, consider boosting that post (on Facebook) to increase the reach and exposure of your brand.
Everyone reads online reviews … and they do have impact. Product reviews as part of your eCommerce website are also very important of your marketing strategy. Online product reviews provide credibility and help convince other customers to make purchases based on user feedback.
Adding an online chat feature to your eCommerce website makes you completely available to your prospects and customers. Customers like the immediacy of being able to reach a representative of your company to ask questions. Not to mention, it provides you with the opportunity to close the sale by chatting directly with your prospect.
Consider donating your products to bloggers with a large following, and/or your industry influencers. This will not only increase the exposure of your brand and product lines to potential customers, but will also serve to potentially influence other writers and editors.