Over 60% of users visit websites using the Chrome browser; which is owned by Google. Chrome is also the dominating choice for smart phone users as well – with over 80% market share worldwide.
Beginning October 24, 2017, Google will launch the next version of its search engine. This version includes elements that provide a more secured environment. In short, if your website has any pages that request the user to fill out a form, or submit information, Google wants these pages to be hosted in a secured environment.
If your site is not hosted in a secured environment, when the user visits the pages that request information from the user, an error message will be displayed instead of the page.
Users will be scared by the message … leaving them to believe either the site has a virus, or malware … and may harm the user’s computer if they continue to click through to your website.
Additionally, for over two years, Google has been using secured hosting as a Search Engine Optimization variable. In other words, websites that are hosted in a secured environment will out rank those websites that are not hosted securely.