Each week Wendy and I join about twenty other business professionals for our networking meeting: No Nonsense Networking. This spectacular group of professionals knows how to have fun, get it done, and most importantly are an incredible resource of guidance and information for each other. Our agenda is a little different from the traditional networking groups. We include a professional development discussion – about twenty minutes to explore a business related topic. We just love this part of our meeting each week.
Last week our topic explored how well we really know our niche market. A member recently compared his actual customer base to his niche market characteristics, and was surprised when they didn’t match. In fact, although he was marketing to a specific group of technical professionals, he realized his client base was actually comprised of the wives of his niche market. What a great reminder to reality check your marketing efforts against the actual results! That way you can make modifications to your marketing efforts for an even greater return on investment.
As part of the discussion, we went round robin, and each member shared their best marketing strategy. We’ve provided the list below for your inspiration.