Google used to list 7 local search results on the search engine results page. Now, in an attempt to align local search results with their mobile search results, only 3 listings will be listed.
This is a big deal for many businesses because Google used to display the top 7 local results. This will make the top 3 placements even more desirable and competitive. It just became even more important to ensure your local strategy is rife with local data.
What you need to do …
Some of the differences in the new design include:
Many small businesses think the update to the local search results further alienates Google from local business owners.