If you’re noticing changes in your local search results, it may be due to Google’s recent update. Industry pundits have named this update Pigeon update. Basically, Google has launched a new local search algorithm that more closely follows variables used to determine ranking found in web search results. This means the new algorithm for local search is now using more of the same variable used in their web search algorithm.
Some of the effects of the update include:
Whether this update affects your listing or not, it is still a good reminder to spend some time this week working on your local listings!