Is It Time to Redesign Your Website?

It's time to redesign your website. If it has been a few years since you launched your latest business website - you are missing opportunities.  Your website is the foundation for all of your online marketing efforts.  It must be the absolute best it can be!

Things to consider when deciding if it's time to redesign your website.

Potential signs that a redesign might be necessary include:

• Outdated Look and Feel. If your website looks and feels outdated, it might be time for a redesign. A modern, visually appealing website can be more attractive to visitors and can also help improve your search engine rankings. Not only should you ensure that your brand message is consistent for all of your on and off-line marketing collateral, but you’ll want your website to include contemporary design elements as well. You want to visually communicate that your website is easy-to-use and up-to-date. A new, refreshed design can put you back on that track.
• Mobile Ready. With the increasing prevalence of smartphones and tablets, it's important that your website is easily accessible on a range of devices. If your website isn't optimized for mobile, it might be time to consider a redesign. In short, you’ll be reaching more people and will also get the boost from happy search engines!
• Your website isn't meeting your business goals. If your website isn't generating leads or sales, or if it's not effectively communicating your brand message, a redesign might be necessary to help you better achieve your business goals.
• Your website is difficult to use. If visitors are having trouble navigating your website or finding the information they need, a redesign can help improve the user experience and increase engagement.
• Missing Social Media Icons. Today’s world is SOCIAL! We all look for the Twitter, Facebook and even Google+ icons on a website. When they aren't found, not only do we question how long it’s been since the site has been updated … we tend to move on quickly – to the competition, that is!
• No Blog. By now your blog should be an integrated part of your website. The user experience should be the same - regardless of what page they visit on your site.
• Updated Search Engine Optimization. If your site was built more than two years ago, most likely many of the new elements that search engines seek when determining how to rank your site, are missing. By redesigning your website, you have the unique opportunity to ensure these important SEO elements are incorporated with the redesign. You want to improve your search engine rankings. A well-designed website that is optimized for search engines can improve your rankings and increase traffic to your site. If you want to improve your search engine rankings, a redesign might be necessary.

Ultimately, whether or not it's time to redesign your website will depend on your specific needs and goals. If you're unsure whether a redesign is necessary, you may want to consider Wendy for her input and suggestions!

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