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Our six-part Facebook series explores many things that you can do to improve the reach of your Facebook posts … ultimately improving your reach and engagement with your online community. View the previous posts:
Facebook Engagement Series - Part #1: Content Posting Strategies
Facebook Engagement Series - Part #2: Use Organic Post Preferred Audience Targeting to Serve Relevant Content
Facebook Engagement Series - Part #3: Test Facebook Content Posts using Twitter & Content Tips
Facebook Engagement Series - Part#4: Organic Post Engagement Advertising
As we continue to explore techniques and strategies for improving the organic reach of your Facebook posts for your business, this week we take a look at increasing the engagement of your followers and fans. Increasing your Facebook engagement not only gets your content in front of more people, but it has other benefits as well.
Research shows us that the more social interactions that occur on a company’s social media platforms, the number of visits to the website also increase. More social interaction simply means more website traffic to your site.
Guess what?? Everyone is tired of hearing only about your products all the time. We are all bombarded daily with advertisements from so many places - TV commercials, radio broadcasts, giant billboards, and even when we're online! Increasing Facebook engagement means the content that you post must not only be relevant and timely, but also personal too.
So … what are ways you can increase your engagement on Facebook?
We all like to answer questions … and see what our friends comment about our answers. Here are some suggestions:
There is a way to invite those who engage with your posts to become fans of and/or like your page. This is a great strategy, because they are already engaging with you, and by liking your page, they are more apt to see more of your posts and engage more in the future.
Click on the comment link under one of your posts. A popup window will appear, where you can view who has already liked your page. If the user hasn’t liked your page, you can click on the INVITE button to invite them to become a fan/like your page.
Base on Page Likes Once you have more than 1000 fans/likes to your page, you are able to create a custom audience based on those likes. Facebook will create a similar audience of people who aren’t already your fans that share similar characteristics, demographics, interests and behaviors as those who do like your page. This is a great way to create a larger audience to whom you can boost your posts, that is more niche than just a geographic-based audience.
Increasing your engagement rate means your brand is being seen by more and more users. Remember to keep your fans at the center of your engagement strategy. Ask yourself … whey do my fans like my brand, like my page, what interests do they share in common? Keeping your fans in mind will help tailor your posting strategy and will result in increasing your fan engagement with your posts and Facebook page.