The Executive Summary is an extremely important part of the business plan. Often times, when you submit your plan to investors or bankers, they many only read this section of your business plan. You definitely want to hook the reader, so they will be motivated to continue reading your business plan.
Even though it is one of the first sections of the business plan, we update this section of our website last. It will be much easier to write the summary, after you have completed the comprehensive sections of your overall business plan.
The executive summary should be no longer than two pages.