Your unique selling proposition is what makes you and your products stand out from your competition—what is truly unique to you, and something that your competition does not possess. Your unique selling proposition answers your niche market's question - why should I do business with you instead of with your competition?
The best USPs fill a gap in your industry . . . what needs or solutions have the competition missed that you can fulfill? Figure that out and focus your USP on that need!
Here is an example of a brainstorm list for a retail online store:
Quality of merchandise.
Range and speed of delivery.
Ease of ordering.
Reliability of delivery.
Study your competition - How well does your competition address the items in your brainstorm list? It is important to have a sense of where your firm stacks up in relation to your competition. Identify a unique selling proposition that is truly different from those propositions of your competition. Remember, your unique selling proposition is your competitive advantage!
Once you have answered all of the questions from the previous page and specifically described your niche market, you will have a great foundation for the understanding of your niche market, and why they buy from you.