Singles Day began in China in 1993. A group of male students from Nanjing University decided on this day, they would celebrate being single. In 2009, Alibaba had its first Singles Day Sale; and since then, it has become one of the largest online sales day in the world. By 2012, Singles Day actually surpassed Cyber Monday Sales. In 2017 ... Alibaba broke the record for the most transactions per second. They processed 256,000 transactions per second! And, in 2019, over $30.5 billion in sales were generated in one day! That is more that two and a half times the combined sales of Black Friday and Cyber Monday!
So - for those singles out there ... get ready ... it's almost time to treat yourself!
And - for those businesses out there ... what do you have to offer singles on Singles Day?