Our six-part Facebook series explores many things that you can do to improve the reach of your Facebook posts … ultimately improving your reach and engagement with your online community. View the previous posts:
As we continue to explore techniques and strategies for improving the organic reach of your Facebook posts for your business, this week we take a look at Facebook Advertising … specifically, promoted posts.
Sad but true, long gone are the days when your business posts were displayed on the newsfeeds of all of your fans. Like other forms of media marketing, such as TV, radio, search and newspapers, taking advantage of paid opportunities will help your message reach a much larger audience. Using Facebook to achieve your specific business marketing goals is an effective way to support the achievement of those goals. Paying for Facebook Advertising allows your business to reach a much broader audience, and with more accuracy with your target niche market.
In general when you post content to your Facebook page about 100 people will view your post. However, when you boost the post (for as little as $5 or $10) you can considerably increase the number of people who will view your post.
And… if your fans share your post, even more people will be able to view it in their newsfeeds as well.
Additionally, when you boost your post, you are provided the opportunity to define the audience to whom you would like your post to be presented. More than one billion people log into Facebook each day … some of these people are going to be your target niche customer! Boosting posts will help you expand your reach.
Here is an infographic that Wordstream created … that helps you better understand the audience targeting options.