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Facebook is at it again … more changes. This time their efforts are focused on the ads located in the right hand column. Facebook hopes to achieve a better user experience as well as greater user engagement. Both goals, in turn should be beneficial to advertisers. Initial testing of the new format did result in higher click through rates.
The newer ad format also means that Facebook users will see fewer ads. This will increase the competition for ad space, and subsequently ad pricing may increase as well.
The new updates include:
The benefits for both users and advertisers include:
What are your thoughts about the latest Facebook Updates?