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FREE WORKSHOP! eCommerce: Strategies to Sell More Products Online
TUESDAY - October 11th, 2016 10:00 am to 11:30 am
Microsoft Store at Bellevue Square Mall
116 Bellevue Square Bellevue, WA 98004
Just RSVP to: info@bWyse.com
Over the last decade, retailers have seen a steady and measurable increase in their online sales. We attribute the increase in online sales activity to two primary sources:
That said, it’s time to begin planning how you will receive, manage and meet the expectations of your holiday shoppers. Here are questions and considerations to help you develop a plan to receive and be rewarded for your holiday shoppers. After all there are only 80 days until Christmas!
How will you ensure that your customer’s know and understand your return policy?
How will you manage your customer’s expectations of your return policy?
Out shine your competition with a competitive advantage and give your customers every available incentive to buy from you. Use incentives and personal service to inspire them to load their shopping cart and check out with confidence. What incentives will you offer your customers?
Place your trust symbols in prominent places on your site, not just on the page where you think they will be found and read. For example, on every page of your website should either state or include a text link to your return policy. Your site’s trust symbols include:
Provide your customers with complete and comprehensive product descriptions that include:
Featured items
The functions of your online store should work seamlessly and flawlessly. Test, test and retest your:
Cross merchandise products based on price, intended user, and complimentary items. Create new, broad spectrum categories for the products in your store. Here are a few ideas for cross merchandising your store’s inventory:
Every picture in your online store should be optimized to load quickly, and be a high quality image. High quality images are staged with lighting and backdrops, quality that you expect from a professional photographer to capture with a shutter click.
Now is the time to prepare your online store for the holiday shopping season. With only 80days until Christmas to develop and work you plan so it will work seamlessly for you!
If you would like to learn more about how to increase eCommerce sales, join us for our next FREE workshop!
TUESDAY - October 11th, 2016 10:00 am to 11:30 am
Microsoft Store at Bellevue Square Mall
116 Bellevue Square Bellevue, WA 98004