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Looking for new ways to market and advertise your business online? It may be time to checkout Facebook Ads.
Facebook Ads are displayed on the right side of everyone's personal profiles under the heading SPONSORED. These ads are:
There are a few things to bear in mind when creating your Facebook ad that will help you increase the visibility and subsequent conversion of your ad.
Keep in mind if you are used to running pay per click ads, Facebook ads work a bit differently. With Google or Bing pay per click ads, users are typically searching for exactly what you have to offer, because they are researching or ready to make a purchase right then. With Facebook ads, your audience is busy playing around with Facebook, and not actively seeking you out to buy from you. Your Facebook ad goals should be about brand exposure, connecting with new potential clients, and free offers - as opposed to selling products or services. This approach will help you grow your community and ultimately, over time, grow your revenues.
Feel free to post a comment or question! Have Facebook ads worked for your business?