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It’s been about three years since Facebook implemented major changes to business pages. The last time, Facebook implemented the Timeline layout.
The goal of the new tools and features is to help businesses interact with potential customers, and increase communication between businesses and consumers.
The changes include:
Also, extremely important for how you engage on Facebook … businesses who take their interactions with their community seriously, and respond to 90% of messages within 5 minutes will now get a green badge to display on their page.